What is Inbound Marketing?

3X Your Returns

 

Search for specific topics above or use the buttons to navigate to specific sections. Otherwise, just keep scrolling down for a comprehensive understanding of the Inbound Methodology.

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Hit Your Mark Media is a certified Hubspot Marketing Agency. We are eager to help you exponentially attract new business!

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If you are nerdy like us and just want to look at the statistics and profits you can find with this strategy that simply fits how interested prospects search and shop online already, check out some ROI analysis and reports.

Inbound Methodology

LET THE CUSTOMERS COME TO YOU

Gain the attention you want from your target audience by creating the right content and sending it to your audience at the right time.

By learning who your ideal buyer is and what their pain points are, we can create the content that they’re looking for - content that addresses and resolves their problems.

Compelling content will drive users to your website organically; executing this content on multi-channels (blogs, social media, email, content offers, etc.) ensures that content is reaching your visitors how they want to be reached.

 

WE'VE ATTRACTED A NEW PROSPECT:

Now, it’s time to convert them into a lead by providing them a relevant content offer. Doing so forms a symbiotic relationship with your buyer: they have a problem they’re trying to solve and you’re helping them do so. A downloadable content offer is created based on detailed persona research on your buyers and industry, completed by your Bluleadz inbound marketing team. The prospect exchanges their information on a landing page contact form in exchange for this offer, and a lead is born! 

 

NOW, IT’S TIME TO NURTURE YOUR PROSPECT UNTIL THEY’RE READY TO BECOME A CUSTOMER.

Tailored content is then created, framed around various stages in the buyer’s journey. During this process, emails, workflows and lead scoring are used to nurture the prospect throughout the sales funnel - up until they close as a customer. 

YOUR PROSPECT HAS CLOSED AS A CUSTOMER, BUT YOU’RE NOT DONE WITH THEM YET!

We’ll show your prospect that they’re still a valued customer and that you haven't forgotten about them. It’s reported that current customers spend 67% more than new customers - a fact that we can capitalize on! After the sale, we’ll continue to send them helpful, timely information in hopes that they become a repeat customer or evangelist: someone who will spread the word about your company and the superior service you provided them.


Congrats! You get the feel. Drop the books, get real: cut the crap and just rap!

ROI Infographic
 
 

or to whet your appetite for numbers . . . 

 

Statistics for Marketing Nerds

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