Posts in Marketing
How to Use Facebook for Business: 13 Essential Tips [Infographic]

Written by Lindsay Kolowich | @

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, includingadding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

 

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How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Written by Eddie Shleyner | @VeryGoodCopy

Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

 

 

 

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Gwen Stefani thought her stardom would fade. It didn't, and it's because she's far savvier than many realize

Written by Daniel Roth

In late March, Gwen Stefani achieved a music milestone that only a dozen or so artists before her had accomplished: she hit No. 1 on the Billboard album chart as a solo artist after having previously done so with a band. The first time it was with No Doubt in the late 1990s; this time it was on her own with This Is What the Truth Feels Like. The other musicians who’d charted with a group and on their own required just single names to be recognized: Clapton, Beyonce, Lennon, McCartney, Joplin.

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11 Examples of Facebook Ads That Actually Work (And Why)

Written by Amanda Sibley | @AmandaSibley

As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.

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Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

Written by Erik Devaney | @bardofboston

Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again ... but only because everything is burning to the ground.

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The Step By Step Guide to Monetizing Your Blog With Courses: by Teachable!

BY GUEST AUTHOR

Today’s post is brought to you by Ashley Hockney, Content Marketer & Writer for our pals over at Teachable. She’s brilliant so listen up.

Eighty-one percent of bloggers never make even $100. I find this statistic to be incredibly sad. Not only because the numbers are so low, but because I know people who are part of this 81% (and I bet you do too).

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5 Ways Consumers Connect to Stores With Mobile Shopping

Written by Matt Lawson

Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.

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7 Ideas for Upgrading Your Call to Action

From The WordStream Blog

One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change lives, create a legacy that lasts generations, even topple nations. Exactly how we arrive at this magical combination of words is a mysterious, almost alchemical process, which further adds to its allure.

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Written by Lindsay Kolowich | @lkolo25

We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

 

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4-Step Formula to Setting up Lead Scoring for Your Business

by Justin Roberts

Justin has a passion for entrepreneurship and helping small business. He has been in the Infusionsoft ecosystem since 2009 in one capacity or another, ranging from working on the marketing team to managing a team of expert consultants that have helped thousands of customers implement Infusionsoft in their businesses. When not working, Justin spends as much time as he can with his wife and two kids, being outdoors.

 

 

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Creating valuable programmatic advertising with search insights

Year after year we've heard pundits announce that this is "The Year of Mobile," but we don't quite seem to get there. Still, the facts don't lie: eMarketer estimates that mobile will account for 72% of U.S. digital ad spend by 2019 and Google's tech-forward target audience spends more than 74% of its time on mobile.

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