Posts in Technology
How to Use Facebook for Business: 13 Essential Tips [Infographic]

Written by Lindsay Kolowich | @

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, includingadding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

 

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5 Ways Consumers Connect to Stores With Mobile Shopping

Written by Matt Lawson

Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.

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To Forecast the Future, Look Outside Your Industry

Written by

Neil Blumenthal

The most powerful influences likely come from outside your company's sphere, not from within it. Warby Parker, the company I co-founded, sells eyewear. But we aren’t looking at competitive threats within the eyewear industry, because there simply isn’t a great deal of innovation within the eyewear industry.

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7 Ideas for Upgrading Your Call to Action

From The WordStream Blog

One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change lives, create a legacy that lasts generations, even topple nations. Exactly how we arrive at this magical combination of words is a mysterious, almost alchemical process, which further adds to its allure.

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U.S. unveils Digital Economy Agenda that supports new tech, worker participation

Written by

Penny Pritzker

Our country and the entire world are living through one of the most remarkable economic and societal transformations in history and it is being driven by technology. In this changing world, economic growth and competitiveness are increasingly tied to the digital economy.

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How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

Written by Lindsay Kolowich | @lkolo25

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Written by Lindsay Kolowich | @lkolo25

We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

 

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Creating valuable programmatic advertising with search insights

Year after year we've heard pundits announce that this is "The Year of Mobile," but we don't quite seem to get there. Still, the facts don't lie: eMarketer estimates that mobile will account for 72% of U.S. digital ad spend by 2019 and Google's tech-forward target audience spends more than 74% of its time on mobile.

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