The Value Add Process
We live in the information age. The best value you can give is knowledge. And information is perhaps the most shareable value on the market.
You don't have to give a coupon code, store credit, or a bonus prize. These may help you get a one-time sale but do little to strengthen a long-term trusting relationship. And this is the type of relationship that is required to build a tribe of fans who follow your every move and every product/service. Only passing on valuable information can distinguish you as trustworthy from the beginning.
So study, learn, excel in your field. Become the most knowledgeable in your field and offer the most value.
Don't simply study: C's get degrees, they say. But you are not in life simply to get a degree. You are here to be the best that you possibly can be!
So this means, compete--study, test, apply, rework, rewrite, reimplement--graduate. Prove that you are the best in your class.
If you are, your following will explode.
Now you are the master. Teach. Build teams and training around this philosophy and challenge your teams to be the best and pass along their collective knowledge as value at every opportunity--freely.
Convince your clients what is in their best interests and show them how they can accomplish their goals WITHOUT YOU!
Then and only then will they grant you the impartial, master guru status in your field and want your service and product more than anyone else's BECAUSE you gave away your best advice for free.
The services/products you charge for are now perceived as worth every penny. No questions asked.