Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, includingadding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.
In case you haven’t quite noticed, we live in a world of too much email. And while Inbox Zero is as lofty a goal as the elusive work/life balance, sending and receiving email as a small business owner is pretty much required.
Whether you’re a global brand or the shop around the corner, the shift to mobile is changing your customers’ behavior in and out of the store. Here, we share five insights into how brands can connect meaningfully with people in real time, in all of their micro-moments.
The most powerful influences likely come from outside your company's sphere, not from within it. Warby Parker, the company I co-founded, sells eyewear. But we aren’t looking at competitive threats within the eyewear industry, because there simply isn’t a great deal of innovation within the eyewear industry.
One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change lives, create a legacy that lasts generations, even topple nations. Exactly how we arrive at this magical combination of words is a mysterious, almost alchemical process, which further adds to its allure.
Our country and the entire world are living through one of the most remarkable economic and societal transformations in history and it is being driven by technology. In this changing world, economic growth and competitiveness are increasingly tied to the digital economy.
Little did I know when I was living in Chicago in the 1980s and working on an MBA at night to advance my telecommunications career, that across town engineers were testing a new technology that would radically change my life and probably yours.