your website is your business
It doesn't really matter who you are or what you do, you make an impression almost always first through your website. With over 3.17 billion people online already and this number set to double to over 6 billion by 2020 (the world's total population is only slightly over 7 billion), it is imperative now more than ever that you have an effective digital presence and strategy to attract and retain customers.
Are You Impressing Your Visitors?
Having a website is like placing a sign on the side of a superhighway. Some signs grab passerby attention and others . . . well . . . let's be honest: no one sees them or cares.
It is no longer enough simply to stake your sign in the dirt. You need to give passerby traffic a reason to pull over and stay a while.
Are you converting them into customers?
Your value proposition to your customers is the best tool you have to attract strangers looking for your goods and service.
Your website design and clarity is the best chance you have to turn those strangers into leads.
Your sales funnel and lead nurturing on your website and e-mail/phone call campaigns are really your only hope to turn these leads into customers.